"I'VE DECIDED."

Spoken by those who dare to make the astronomical decisions necessary to achieve their greatest ambitions. The Statement is a commitment to yourself to do whatever it is you decide to do. The more you say the Statement and follow through on your commitments, the faster you will progress on the journey of achieving your ultimate self.

i’ve decided.® emboldens us to live confidently, decisively and fearlessly. Our clothing is designed to evoke focus and power, making you feel like the superhero protagonist of your own comic book, because you are.